Football – the biggest sport in the world - meets business
The event was organized for the first time in Jyväskylä on 10 May 2022 in cooperation with the University of Jyväskylä. The focus of the event was the impact of sports and football, as well as solutions for optimal performance, wellbeing and health.
The event brought together people from various sectors such as business, finance, and sport to showcase the impact of sport. First and foremost, everyone had one thing in common – the love for sports.
The event was the pre-event of Nordic Football Conference, which took place 11-12th May. The 1st Nordic Football Conference provided a platform for football practitioners, researchers, and students to connect with each other, and share latest academic research as well as evidence-based best practices.