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SMB-188
The Pre-Event of Nordic Football Conference 2022

Sport Meets Business 10.5.2022

Football –  the biggest sport in the world - meets business

The event was organized for the first time in Jyväskylä on 10 May 2022 in cooperation with the University of Jyväskylä. The focus of the event was the impact of sports and football, as well as solutions for optimal performance, wellbeing and health.

The event brought together people from various sectors such as business, finance, and sport to showcase the impact of sport. First and foremost, everyone had one thing in common – the love for sports.

The event was the pre-event of Nordic Football Conference, which took place 11-12th May. The 1st Nordic Football Conference provided a platform for football practitioners, researchers, and students to connect with each other, and share latest academic research as well as evidence-based best practices. 

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Speakers & Panelists

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Programme

  • 10:30 REGISTRATION OPENS,

  • 11:45 WELCOMING WORDS BY ORGANIZERS
    Anne Sandelin City of Jyväskylä

  • 12:00 SOCIAL IMPACT OF FOOTBALL IN THE COMMUNITY
    Tom Nevanpää, FAF & JJK

  • 12:20 PANEL DISCUSSION: Knowledge management in Sport | Aila Ahonen, JAMK | Mikko Huhtiniemi, JYU | Johanna Ihalainen, JYU

  • 13:00 SOCIAL IMPACT OF LA LIGA, Juan Fuentes Fernandez, Delegate to the Nordics, La Liga

  • 13:30 NETWORKING LUNCH

  • 14:15 COMPANY SHOWCASES: What kind of solutions are available to service better performance and results? | Firstbeat, Psyon Games & Harvia

  • 15:00 GROWTH SHOWCASE: Why to invest in health & wellbeing? Saga Forss, Investor-Entrepreneur, Member of FiBAN

  • 15:30 NETWORKING
    Closing of the event at 4pm.

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Partner

Firstbeat Technologies

Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.

Read more about the solutions

Organizers

HHub Ecosystem
City of Jyväskylä 
Hannikaisenkatu 17
40100 Jyväskylä, Finland


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Accessibility Statement 

Funding & background

Flagship of smart wellbeing and performance

HHub is a fast-growing ecosystem based on preventive health and sports expertise, which comprehensively supports human optimal performance and wellbeing. Unlike most ecosystems, we are passionate about wellness, not illness.

The City of Jyväskylä's Business Development Services coordinates the ecosystem work, which is part of the Finnish government's Innovative Cities and Communities program. #innocities

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